WHY ARE THERE NO STAINLESS STEEL ROLEX WATCHES AVAILABLE?

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Although the second message is similar, there is one big difference. The new Rolex GMT-Master II 126710BLRO is a brand new model that was recently introduced during the Baselworld show. It will take time before these watches land at the dealer. When you are a good customer of a Rolex dealer or have friends in high places, you might be able to source one at retail price. But otherwise, you either need to wait or pay an incredible premium to one of the (grey market) dealers who were able to get one.

A stainless steel Rolex is almost as common as a BMW 3-series. You can spot them everywhere basically. Submariners are a common sight wherever you go as well. So what happened? Why are these watches all of a sudden so rare? It’s not only the vintage and older models are rare and pricey, any current Submariner, GMT-Master or Daytona model in stainless steel is simply not available at a Rolex dealer.

When we asked Rolex about this during our meeting with them in Baselworld, they just acknowledged these watches are in high demand and that they were aware of the availability problem. For the Daytona, this has been the case since the 1990s. The same can always be said of any new model basically. When the Yachtmaster in steel and platinum came out in 1999, it was just not there for a long time. Sometimes, it is just a short period that there is no availability, like the Rolex Milgauss that was re-introduced in 2008. Prices went through the roof for this watch, but today it is a watch you can easily find. With ups and downs, the Rolex Submariner and GMT-Master models were available as well in stainless steel. Full gold or bi-color watches have not really been an issue. When I bought a new Rolex GMT-Master II 16710 in 2006, they were just in the windows everywhere for example.